May 31, 2025  
2025-2026 Catalog 
    
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2025-2026 Catalog
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MRKG 1311 - Principles of Marketing

Credits 3 Lecture Hours 3 Lab Hours 0

Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.

*Only offered during spring semesters. Course Identifier 52.1401 TEC


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