Jun 03, 2024  
2023-2024 Catalog 
    
Catalog Navigation
  Catalog Home
  About LSCO
  Message from the President
  Academic Calendars
  Campus Map and Telephone Numbers
  General Information
  Personnel Directory
  Admissions, Records, and Financial Affairs
  Admission Information
  Financial Aid and Scholarships
  Student Records
  Tuition and Fees
  Refunds
  Academic Regulations
  Drops and Withdrawals
  Grades and Graduation
  Policies and Procedures
  Transfer and Articulation
  Non Traditional Credit
  Student Services
  Complaints
  Conduct and Discipline
  Rights and Responsibilities
  Student Life and Activities
  Student Support Resources
  Degrees, Certificates, and Institutional Awards
  Academic and Technical Programs
  Core Curriculum and General Education
  Programs by Award Type
  Programs by Pathway Type
  Course Descriptions (Department)
  Course Descriptions (A to Z)
  My Portfolio
HELP
2023-2024 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MRKG 1311 - Principles of Marketing

Credits 3 Lecture Hours 3 Lab Hours 0

Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.

*Only offered during spring semesters. Course Identifier 52.1401 TEC


Add to Portfolio (opens a new window)